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THE GOLDEN AGE
Alpha is centrally located in the ports of Amsterdam, a stone’s throw from the city center and with an unprecedented rich history. In 1275, Amsterdam received a toll privilege from the Dutch Count Floris V., which was the beginning of the turbulent development of Amsterdam and its seaports. Amsterdam grew into the largest city harbor in Europe. Around 1600, Amsterdam was at the peak of its hegemony. This period of prosperity and affluence is still known today as the golden age.
A NEW DISTRICT
Alpha is located on the Neptune harbor, in the center of the Amsterdam Haven-Stad plan. Haven-Stad is an ambitious project for a new district. It is being developed as an integral plan for a new mixed urban environment. The entire site covers 650 hectares, which is comparable to the adjacent Amsterdam city center. The current stretches of water, rugged harbor basins, numerous shipyards, parks and festival grounds give Haven-Stad an open, metropolitan atmosphere. This makes it particularly attractive for (inter)national living, working and recreation.
Great contrasts can be seen in Haven-Stad. In the southern part, called Sloterdijk, the transformation from office buildings to a mixed living and working area has already begun. Considerable attention is being paid to green elements and recreational opportunities. At the top of the region, north of Alpha, the industrial ports are still fully operational. This part is relatively unknown to the general public and will be gradually transformed over time. The surrounding areas are known for their sports grounds, city parks, festival locations, party venues, office buildings and large retail facilities such as hardware stores. In the midst of all this, lies Alpha in an oasis of tranquility on a surprisingly unspoilt plot.
Haven-Stad is an ambitious plan. Never before have we seen such a large-scale infringement on the urban environment around the center of Amsterdam. With its size, quality and diversity, this new district will become a gem to the city of Amsterdam over the next few decades. Logistically it is a dream. Sloterdijk station is just around the corner from Alpha and the city center of Amsterdam is only a 10-minute cycle ride.